Mexico lost against the Netherlands on Sunday, and many Mexicans viewed the loss on their smartphones.

According to the Interactive Advertising Bureau, 56 percent of Mexico's smartphone users planned on following the 2014 World Cup on their mobile device. Smartphones ranked second behind television's 60 percent.

Digital, overall, appears to be a preference for Mexicans for the World Cup.

"In fact, TV sets were the only device less mentioned by respondents in Mexico than those in all [11] countries polled. In that category, the worldwide average was 63 [percent] — 3 percentage points higher than in Mexico," noted eMarketer.

Digital technology continued with laptops and desktop computers as the third most popular choice for Mexicans with 42 percent. Connected, or smart, television devices are also popular, at 33 percent.

The tablet market in Mexico might not be as strong compared to other markets. Among the Mexican respondents, 23 percent reported to using a tablet for the World Cup. As Latin Post reported, the IAB noted the tablet market share in Mexico to be in the "very early" adoption stages.

Follow the Latest Tech News on Twitter: @LatinPostTech

The tablet market share in Mexico has been equated to four owners for every 100 people, according to Mexican Business Web. The IDC Mexico revealed more than 1.5 million tablet units were sold in the country during 2012, which represented a 116 percent increase from 2011. By 2016, IDC Mexico projected tablet sales to reach 4.3 million units.

In regards to using smartphones, 37 percent admitted to using their phones to follow the soccer tournament while at work, commuting, or simply outside the house. Smartphone usage is also popular despite having a television set.

Mexican respondents, at 34 percent, said they would watch games on both television and their smartphone simultaneously. With the increase usage of smartphones, Mexicans have found an easier avenue to use social media. Smartphone users, at 95 percent, planned to "share" details of the World Cup. The "share" content varied from Facebook posts (60 percent), text apps such as on WhatsApp (44 percent), Twitter (32 percent), another social network (30 percent), email (21 percent), YouTube (21 percent) and standard text messaging (19 percent).

According to eMarketer, Mexico could have approximately 34.1 millions smartphone users this year. According to Latin Link, while Mexico leads the Latin American smartphone penetration, Brazil is next at 23 percent, followed by Argentina's 20 percent, Chile's 19 percent, and Peru's 17 percent. Social media usage is also expected to increase with 47.2 million social media users, notably from Facebook, which will represent 44.4 million users.

__

For the latest updates, follow Latin Post's Michael Oleaga on Twitter: @EditorMikeO or contact via email: m.oleaga@latinpost.com.