Season 3 of Netflix's political drama "House of Cards" has become this week's most engaging commercial advertisement, according to Adweek, via a alphanumeric share powered by iSpot.tv, which "correlates the resulting digital activity back to the airing based on the timing of the activity and the location of the user."

The trailer for the universally acclaimed series received 86,000 social actions and 1.8 million earned views. That's major, considering that over the next year, it will face competition from other shows by competing on-demand Internet streaming media providers.

In a turn of events, fresh from its recent triumph with "Transparent" at the Golden Globes on Jan. 11, Amazon Studios aims to compete with Netflix and Hulu, according to Decider. Producing its own original content, the Internet video on-demand service has released a unique class of pilots for free online streaming.

Most surprising is Amazon will be taking viewer comments into deliberation when figureheads decide to select the pilots up for full season orders, a decision other studios haven't made, creating a fully immersive user-experience.Those shows include "Point of Honor," "Cocked," "Salem Rogers: Model of the Year 1998," "Down Dog," "Mad Dogs" and "The New Yorker Presents..."

The show that is on reviewers' lips, however, is the transcendent "The Man in the High Castle." Based on Philip K. Dick's Hugo-winning 1962 novel of the same name, the series is set in a totalitarian substitute reality where the Allied Forces lost World War II, the U.S. is split into three sections, Japan seizes control over the states on the West Coast, and Nazi Germany rules virtually half of the country.

In 2013, Variety reported SyFy had been in talks of adapting the book as a four-part miniseries with Ridley Scott and Frank Spotnitz as executive producers. However, co-produced with Scott Free Productions, Headline Pictures and Electric Shepherd Productions moved the project to Amazon, for which the project began filming in Oct. 1, 2014. It has since been adapted by Spotnitz and produced by Scott, David Zucker and Jordan Sheehan.

"The Man in the High Castle" may be some competition for "House of Cards" in the future. Meanwhile, Season 3 premieres on Netflix on Feb. 27. Watch the trailer below.

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