The Hispanic market is traditionally underserved, but that may change soon. Several firms with the financial services, insurance and retail sectors have discovered that reallocating funds and increasing ad dollar spending on Hispanic media could mean a greater return on their investment.
Nutritionally-poor and unhealthy snacks have become increasingly present in television advertisements within the past five years, despite promises to regulate youth exposure to sugary, high-calorie food. A new report on marketing and snack food nutrition has found that Hispanic and black youth are disproportionate viewers of ads promoting unhealthy savory and sweet snacks.
Although Hispanic consumers may hold $1.5 trillion in buying power, half of U.S. marketers have failed to establish multicultural marketing initiatives within their organizations, according to a new report.
The ever-popular "one size fits all" approach to marketing is likely the biggest mistake that marketers, brands and businesses can make, particularly when marketers are looking to win a fragment of Hispanics' spending power.
Facebook hosted a multicultural learning session last fall, which educated attendees on the scope of the multicultural media market, the benefits of impactful social traffic and the weight of multicultural spending.
The World Cup only marginally proved what length marketers were willing to go to in order to engage Hispanic online consumers and encourage them to flex their $1.3 trillion buying power in 2014.
Hispandering, to some, happens to be media that's curated specifically for Latino/Hispanic consumption, to make products more desirable and "digestible" for the selected niche audience. To others, the recess marketing term is an aggressive tactic, charged with somewhat offensive content and an intention to conquer the monolithic Latino market.
Success within the Hispanic market simply demands that small businesses and large corporations provide first-rate service. There are few underhanded tricks to sway the growing community. U.S. born Latinos, as well as those who've recently entered the country under dire circumstances, must be treated with respect, something that many marketers are still struggling to understand.
