Liberal Latino organizations are calling for Latino voters to drop support for presidential candidates Marco Rubio and Ted Cruz, labeling the Republican senators "traitors" to their Cuban American heritage.

The Washington Post reports several Latino groups joined together in a campaign against Texas Senator Cruz and Florida Senator Rubio, spreading their message across radio, social media, and at public events.

Much of the backlash has resulted from the two candidates' political history, which includes their lack of support for immigration reform and minimum wage increase, both massive issues affecting the Latino population.

"It's not comfortable for us to do this, to call out members of our own community who don't reflect our community values, but we have no choice," said Cristóbal Alex, president of the non-partisan organization, Latino Victory Project.

During a Monday meeting between Democratic Latino leaders in Nevada, Cruz and Rubio were compared to presidential candidate Donald Trump with regard to their anti-Latino political policies.

"While Trump continues to grab headlines with his hateful anti-Latino, anti-immigrant language, the positions and records of the two Latino presidential candidates in the race are equally dangerous for Nevada communities," read a press release from the gathering.

Famed civil rights activist and People For the American Way board member Dolores Huerta also appeared in Nevada, ahead of the Republican debate in Las Vegas. She openly criticized the two politicians, calling them "traitors" to the Latino cause.

According to a statement obtained by Latin Post, Huerta called attention to Cruz and Rubio's stance on a number of issues plaguing the Latino community, including their opposition to Planned Parenthood, and their refusal to acknowledge climate change.

"We are going to let our community know: Rubio and Cruz, they may be Latino but they don't have Latino hearts or Latino values. They are traitors to our community and we will work very hard to make sure our community knows that they don't represent our values," said Huerta.

The majority of Latino Americans traditionally vote Democrat. 2012 Republican presidential nominee Mitt Romney only garnered 27% of the Latino vote.

However, Democrats are concerned Cruz and Rubio could recapture much of the Latino vote.

"They are a huge threat to the Latino left," said Daniel Garza, executive director of the Republican-backed LIBRE Initiative. "Oh, man, you are going to see the aggressiveness ramp up because they are a genuine threat to increasing the percentage of the Latino vote if they win."

Neither Cruz nor Rubio have yet commented on the campaign.