Univision, Televisa Team up to Train Media Professionals
Are you a Latino looking for an opportunity to work for a major Latin American network?
It seems that Univision and Televisa have heard your call and are currently looking to give Latinos a chance to train as media professionals.
According to Zacks, the two companies have combined forces to create opportunities in media and technology for Latinos in 2016. The report notes that the main objective is to "boost the careers of Latinos in media and technology sectors and to train potential media and high-tech industries leaders and professionals." The companies are hoping that these professions will in turn produce high end content, such as documentaries and short fiction pieces, for some of the content channels that both companies have in place.
There will opportunities to gain fellowships, mentoring and project incubation for those selected to be a part of the programs.
According to Fox News Latino, Univision is also looking to open a technology and learning center in San Jose, California that will facilitate some of the training programs.
Moreover, the agreement between the two companies has been given support by a number of major Latino advocacy groups, including the National Hispanic Foundation for the Arts, Hispanic Media Coalition and the National Association of Latino Independent Producers.
Training and grooming Latin American content creators demonstrates that the two companies understand that they need to cater to younger audiences. While Univision does well with younger audiences, its major primetime content often caters to older demographics.
A study conducted by Columbia University called "The Latino Media Gap" notes that 60 percent of Latin Americans in the U.S. are under the age of 35. Showcasing content made by younger talent will infuse the network with the kind of media that may help those networks reach out to younger audiences.
Of course, the overarching theme is that the Latin American presence in the U.S. is growing rapidly, with the Spanish-speaking audience estimated to reach a total of 77 million in 2030. According to Zacks, this group already numbered 57 million in 2014.