Casamigos: The Story Behind George Clooney's Thriving Tequila Company
Labeled as "The World's Most Popular and Fastest Growing Tequila" by Luxury Travel Magazine, Casamigos Tequila is now considered as the world's best after debuting in 2013.
Casamigos, which when translated means "House of Friends," started its history with how longtime friends George Clooney and pals Rande Gerber and Mike Meldman adore tequila. They love it so much that they have decided to make their own version perfectly made just for them-extremely smooth-like-velvet tequila with a luxurious finish.
The venture started from the simple idea of making the smoothest and perfect tequila whose taste didn't have to be mixed with lime or salt anymore. They worked on this masterpiece for years with their master distiller in Jalisco and also been to many blind tastings until they came up with the perfect textures they got today.
The Casamigos Tequila debuted in the US just this 2013 but as posted by the entertainment website ET Online, the owners were only "forced into the venture."
Gerber shared in an interview that it cost them two years in developing Casamigos and another two years drinking it. But the initial plan is not to release it to the public though. "It's all we serve at our homes in Mexico, so it's literally our house tequila."
But one day, as stated by Entertain This, they got a call from the distillery informing them that they had already been ordering 1,000 bottles of Casamigos Tequila only within that year. Because of that, they were advised, that if they wanted to keep making the tequila, they have to get legit in order for their distiller to keep producing their beloved tequila. By then, that's when their business was created.
"We are delighted that consumers and tequila connoisseurs alike enjoy our award-winning spirit. This is quality you can taste, so raise a glass with our award-winning spirit," Gerber said.
Now, the business has grown and already conquering the market, but the core message of the product still remains the same: friendship. In fact, the product's newest social media campaign is "House of Friends." And when it was shared online in June 2015, the company even encouraged other tequila aficionados to share their videos and photos enjoying Casamigos with their friends and love ones.
"George and I made the tequila ourselves and had a lot of good times coming up with the perfect one. It was made by friends, for friends and that's what we're all about: friendship," Gerber said.
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