This year doughnuts will now cost more than just calories. Williamsburg's Manila Social Club presents The Golden Cristal Ube Donut, adorned with Cristal champagne icing, filled with ube mousse and champagne jelly, and sprinkled with 24K gold flakes for $100 each.

Since founder and Chef Björn Dela Cruz posted a picture of their final product on Instagram a week ago, the golden doughnuts have surged in popularity, encouraging belt-notching New Yorkers to order them by the dozen for $1200.

According to Financial Spots, the idea of making the golden donut started in an event where Dela Cruz have to present a unique doughnut for the gathering with the coordination of a brewery business.

"The Golden Cristal Ube Donut came along because there is a brewery in Bushwick called Braven Brewery, and we know the owners Marshall and Erik. We both started our businesses around the same time. We had a doughnut event where I unveiled a doughnut with icing made with Braven White IPA, dusted with gold. That was the beginning of the golden doughnut [idea]," Dela Cruz told First We Feast.

He pursued the idea because Dela Cruz believes that the latest trend in New York City gourmet scene is innovation. So he decided to do an experiment with their present product, an ordinary yam-based doughnut, and transform it into something special and expensive.

"I tell my staff, look, if we want to make something really expensive, all we have to do is buy a bunch of Kobe beef, wrap it in foie gras, deep fry it, and cover it in gold. The reason why we do this is because we're not a doughnut shop."

The golden doughnuts are only intended to be a holiday's treat for their customers. But it goes to show that New Yorkers are embracing and loving how Dela Cruz has reinvented their circular snack to the next level. Because of the demand, there has been enough interest for Dela Cruz to continue creating this doughnut throughout the year.

"I wanted to add something [to the menu] for the New Year to celebrate how long we have been going. I didn't know people would go and order a dozen [of these] at a time! But then again, it is New York, and there are people willing to put down a grand for a dozen doughnuts."

The Manila Social Club is selling these treats every Friday at their Hope St. restaurant ever since they were introduced to the market.