Patience: The Key to Tory Burch’s Success
Tory Burch is a designer who created her own fashion label in Feb. 2004 and earned $1 billion in revenue for the first time in 2015 — nine years later since her brand was introduced into the market.
Tory Burch's fashion empire has now blossomed into a successful global lifestyle brand, and it has grown faster than any other businesses in the field with the last decade.
Burch, the chief executive and creative director of her fashion company, shared that her business success did not just happen overnight, but after several attempts to face and overcome business failures courageously. She even noted that her empire was built with its pillars deeply rooted in the company's core value: patience.
"Tory was never one to look at the clock," says Hayley Boesky, one of Burch's close friends and college roommates at Penn. "It's always been about the optimal output, not about the time."
Without any entrepreneurial experience or design training in the past, a lot of people have looked down on Burch, as stated by Business of Fashion.
"There were a lot of people doubting what we were doing in the beginning," Tory Burch said.
Nevertheless, she did not let the negativity around her stop her from reaching her dreams and goals in life. Instead, she believed in herself more and relied on her own instinct and gut feeling.
Despite what naysayers told her, she still decided to move on with her business and launched her own store. "We're not in a rush. I really do feel like we're just starting out. It's not about achieving a particular goal. I love this journey," Burch said.
According to Fast Company, Burch struggled so much during the first phase of her business venture, most especially when it came to naming the brand. Originally, her business was called "Tory by TRB." However, some of her friends disapproved of it.
No too long, she changed into ten more different names which happened to have copyright issues. She said it took her years to decide the perfect name for her brand.
"It was a learning experience, and it was especially hard for me because I'm not one to always love being in the spotlight," Burch shared.
Burch's passion and patience became her greatest strengths that kept her motivated. She used her 10-year experience working in the PR and marketing department for Vera Wang, Ralph Lauren and Narciso Rodriguez to make her own business flourish.
Burch used her experiences to know more about women and to understand their lives even more. She said she adapted the things she learned to herself and applied it to her fashion line.
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