Powdered Alcohol Patent: U.S. Government Approves New Form of Alcohol; Palcohol Could Hit The Shelves This Fall
Most people think of alcohol as something that is consumed in a liquid form -- something you sip, chug or throw back as a shot. Not for long. Powdered alcohol is making its way to the market.
There were flavored water packets that made water less boring. You'd simply put the powder solution into your bottle of plain water, shake it up and quickly you would get a flavorful water drinking experience. That was fine, but should consumers be able to turn water into vodka (or rum) just by pouring in a small packet?
The product "Palcohol" thinks so and it's been approved by the U.S. government. The Alcohol and Tobacco Tax and Trade Bureau (TTB) approved seven different varieties of the product last week, including Margarita and Cosmopolitan flavors.
Thanks to science, the powder concoction works by absorbing alcohol in a sugar-like product and then making it into a powder.
At first, Palcohol had an edgy website that encouraged customers to sneak the product into concerts to save money on expensive drinks.
Now, the website has toned itself down, basically becoming a FAQ for interested potential customers. This is probably because the company doesn't want to create any controversy regarding the product because it took Palcohol four years to get approval from the TTB.
The next step for Palcohol is re-labeling its products. The TTB and Palcohol' parent company Lipsmark seemed to have a small misunderstanding about how much powder was in each serving of Palcohol.
This doesn't mean that Palcohol isn't approved," it said. "It just means that these labels aren't approved. We will re-submit labels," Lipsmark said in a statement.
Palcohol is scheduled to be released some time in the fall if the company can get final approval from the TTB.
As of right now, the company isn't commenting on pricing for Palcohol.