New Taylor Swift Line Makes Its Runway Debut in Hong Kong
It's hard to imagine Taylor Swift conquering the world any more than she has already, but her new fashion line in Hong Kong is proof there's still room for the pop diva to make a statement on the runway.
According to a report from WWD, the new brand for the Chinese market launched during the three-day Hong Kong Fashion Week. The brand of Swift was first released by Heritage66 on JD.com and T-mall to compete with the fake Taylor Swift products that are being sold in the region, but their Fashion Week appearance revealed that the team is now hoping the collections will get picked up by stores in the international market.
Swift wasn't able to show up for her brand's debut, but the spirit of the singer was captured in the pieces that the models strutted on the runway to her tunes like "Bad Blood", "Blank Space" and "Shake It Off". The spring and fall collection was youthful and fun consisting of cropped tops, mini-dresses and various pieces emblazoned with Swift's name and song titles.
Of course, the question the local Swifties will be asking is: will the brand be available in the U.S.? According to a report from Bustle, the new Taylor Swift line will probably not make it to the West, particularly because it was created to counteract the fake products making the rounds in China.
Right now, U.S. fans can go to the JD and Tmall websites to purchase their favorite pieces from the collection, although shipment across the world might add a hefty amount to the total price.
Of course, if the brand makes enough of a buzz in the market, it might be possible for Swift to eventually expand it internationally and take it home. After all, she's one of the biggest stars in the world and the clothes in the new collection have already been impressive in its limited release.
Chief operating officer of Heritage66 Kate Liegey said that the response for the brand has been very good with "phenomenal" success upon its launch online. While the group did not reveal the sales numbers, the demand was a big part of why the team opted to showcase the clothes on the bigger stage of Hong Kong Fashion Week.
"We realized that the demand was just incredible for the store business and we decided to do this show," Liegey explained, before adding that hundreds of retailers from Dubai, Uruguay and Mexico, have already talked about potential partnerships with the new collection. "Everybody wants the product line."
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