Facebook has made a couple of big moves in the past year, the first towards a multi-app mobile presence, and the second towards becoming more of a news source. While the multi-app strategy has garnered a lot of attention recently, the company is still going forward with plans to make, and break, more news, announcing on Thursday FB Newswire, a new platform for newsrooms.

FB Newswire, as Facebook's announcement states, will be "a resource that will make it easier for journalists and newsrooms to find, share and embed newsworthy content from Facebook in the media they produce." The news platform is powered by Storyful, a social media-geared news content agency launched in 2010 that claims to be "the world's first social news agency." (It's a wonder Facebook is just partnering with Storyful, rather than buying it, outright, from News Corp.)

"FB Newswire aggregates newsworthy content shared publicly on Facebook by individuals and organizations across the world for journalists to use in their reporting," said Andy Mitchell, Director of News and Global Media Partnerships. "This will include original photos, videos and status updates posted by people on the front lines of major events like protests, elections and sporting events."

FB Newswire will be both on Facebook at Facebook.com/FBNewswire and on Twitter @FBNewswire, and looks to give journalists the ability to take advantage of embeddable posts, a feature which Twitter has already had for a while and which Facebook itself also introduced last year.

Of course, on the flip side, it also looks to direct more clicks to the social network through news agencies' embedded FB Newswire content. "News is finding a bigger audience on Facebook than ever before," wrote Mitchell. "Journalists and media organizations have become an integral part of Facebook, which is visible in features like Trending Topics, improvements to Pages, and recent changes to News Feed." And on top of those newsgathering and aggregation-directed initiatives mentioned by Mitchell is the recently released Facebook app that combines the company's mulit-app and news initiatives, called Facebook Paper.

While Facebook has attempted to make its users more news-oriented with the initiatives mentioned above (to some protests and redesigns), the tweaks to the News Feed, introducing Trending Topics, and Facebook Paper all do a partial job of separating real newsworthy Facebook content from the morass of user-generated and promoted noise.

That's where Storyful can help Facebook, in the eyes of journalists and newsrooms, by curating and highlighting news that's actually fit to print. "In Storyful, we're excited to have found a partner with a track record of understanding both the potential of the social web as a key resource for media as well as the tools that newsrooms need to utilize it," wrote Mitchell. "We're confident that their news expertise and best-in-class editorial team will help make it even easier for journalists to use compelling social content from Facebook in their newsgathering and reporting."

And for publishers and newsrooms promoting their content on Facebook, like Latin Post, the FB Newswire initiative will act as a kind of feedback loop, intertwining Facebook with newsgathering and publishing even more -- which is exactly what Facebook wants. "Publishers are seeing the results of our commitment, with referral traffic from Facebook to media sites growing more than 4x in 2013," wrote Mitchell, "and we're excited to deepen our relationship with media organizations and journalists in the days to come."