"Millionaire rides" have been a very big issue in Bogota, the capital of Colombia. No wonder why hailing a taxi from the streets can be very difficult and even be risky.

But a new innovation of technology has entered the market creating a huge change in the Colombian history. With just a matter of clicks using a smartphone, the Tappsi App will now let its users experience a hassle-free ride without the risk of getting robbed or even lose his life.

"Usually you have to hail off the street or wait on the phone with an operator to get a taxi. With our free app, GPS tells the nearest taxi driver exactly where you are and there are other features that make it safer for both driver and passenger," said Juan Salcedo, the the co-CEO of Tappsi Company.

Founded by Salcedo and his co-CEO Andres Gutierrez, the Tappsi Company was built not just to provide service but also to deliver safety. It uses its own protocol and security filters to screen the credibility and trustworthiness of every driver. The app also features a secure chat function where passengers and drivers can converse without the need to talk privately. That way, friends and families will never have to worry because of how easy they can track their love one's taxi.

The Tappsi Company has garnered the trust of its users since it was launched in 2012.  The app has even expanded to other Latin markets like that of Ecuador and Peru. It has also been featured as the 6th World's Top Most Innovative Companies of 2015 in Latin America listed by the Fast Company. Recently, Tappsi app has now more than one million users.

In 2013, the issue about the "millionaire rides" has gained an international spotlight when a U.S. Drug Enforcement Agency agent was killed after a Bogota gang was unable to get anything from him. The gang confessed that aside from killing Terry Watson on Jun. 20 in Bogota, they have also robbed at least 50 victims under the influence of drugs.

According to Colombia Reports, "millionaire rides" are a form robbery "where victims hail a cab off the street only to find instead of going to their destination, the cab picks up more passengers wielding guns, tasers or knives." Then the victims will be taken to the nearest ATM to withdraw money from their account using their debit and credit cards.