LATINO Magazine's Top 100 Companies for Latinos: Spring 2014 List Revealed Includes AT&T, Microsoft, Toyota
LATINO magazine has named its top 100 companies for Latinos, and the list ranged from airlines, banks, business, healthcare, social media, and telecommunications, to name a few.
For LATINO magazine, it is their second time constructing the list with the aim to highlight companies that provide the "most opportunities" for Latinos. The list, however, is not in numerical order but simply alphabetically citing difficulties in comparing companies across different industries. The magazine's editors finalized the list.
"Our objective was to present a snapshot of corporate support for the Latino community in areas like philanthropy, workforce diversity, minority business development and governance," wrote LATINO magazine's Eric Garcia.
According to Garcia, telecommunications were a "mainstay" in the list with AT&T "leading the way." Comcast was also highlighted due to their diversity programs while businesses such as Microsoft and Symantec were recognized for their Latino employee research groups (ERGs).
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"We reviewed many commendable corporate initiatives, but if they lacked an outreach or media strategy, they didn't make the grade," added Garcia, regarding a company's impact with the Latino community. "If a tree falls in the forest, and no one hears it, it's irrelevant how much noise it makes. The same reasoning applies to Latino outreach."
For AT&T, the HACEMOS program has been touted for "attracting, retaining, and developing" their 7,172 Hispanic ERG. With HACEMOS, AT&T hosts the annual High Technology Day for middle and high school students who are at risk of dropping out.
Microsoft has its Latino-based program, HOLA -- Hispanic Organization of Leaders in Action. HOLA provides Latino employees at Microsoft to network, professionally and socially. As LATINO magazine noted, 1,000 Microsoft employees are members of HOLA with chapters in California, Florida, North Carolina, Texas, and Washington.
Outside of technology, one company "delighted" for its recognition is Memphis-based TruGreen, a lawn care company.
"We are honored to be recognized by LATINO magazine for our commitment to restoring healthy green spaces in urban communities," said TruGreen President and CEO David Alexander. "We know childhood obesity is a serious health issue and that healthy green spaces are critical to the fight. TruGreen is in the business of creating healthy green spaces so working with Latino and other community leaders on this issue is a natural for us."
As one of Hispanic's top choices in the automotive industry, Toyota was also recognized. Toyota recently announced the creation of the Hispanic Business Strategy Group (HBSG), which focuses on the company's growing Hispanic market share.
The magazine's methodology did not include a survey but simply nominations, both formally and informally, by Latino nonprofit and community organizations, readers, partners, and stakeholders.
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