Fossil is set to pick up the slack of some modern tech brands when it comes to releasing smartwatches. That said, will be bringing out 300 new touchscreen and hybrid watches this year, split across all its brands. 

According to CNET, Fossil's newest collection is not only graduating previous smartwatch releases to Android Wear 2.0 but is also adding more of its brands to join the party. Earlier, Fossil had upgraded its Diesel, Emporio Armani, Armani Exchange, Fossil, kate spade new york, Michael Kors, Misfit, and Skagen watches into smart timepieces.

Furthermore, Fossil is pushing more of their brands. This includes Marc Jacobs, MICHELE, DKNY, Relic, and Tory Burch to include smart features. This means most of Fossil's brand collection available in stores will become smartwatches in 2017. 

The new Android Wear 2.0 touchscreen watches will pack the same internals, high-resolutions AMOLED screens and Qualcomm Snapdragon Wear 2100 processors.

However, as of now, no additional info about the internals has been detailed in their press statement. But, Fossil watches will include all new Android Wear 2.0 features, such as a standalone Play Store, Google Assistant, and even LTE connectivity.

Greg McKelvey, chief strategy and digital officer of Fossil Group stated via PR News Wire, "This explosion of new styles is further proof that the entire purpose of the watch is changing. Our customers are no longer wearing a watch simply to tell time, they are wearing it to stay connected to the people and activities they care about most while remaining fashionably on-point. We're thrilled to offer them so many ways to maintain those connections and to do it with beauty and uncompromised style."

Only Fossil's Diesel On smartwatch has an official MSRP of $325 when it goes on sale in the United States. No specific pricing or availability information has been provided for other brands, but they'll all be shipping before the end of this year.