Reebok just unveiled their newest concept of footwear in the market, "Cotton Plus Corn" creating shoes made from things that grow. The concept of the new footwear by the company is for the thrown sneakers that can still be used to make more.

The footwear is made out of organic materials which Reebok has plans to recycle old and thrown footwear to make more. The footwear company partnered with Lyle BioProducts and DuPont Tate to make use of the company's Susterra propanediol purposely for the sole of the Cotton and Corn shoes.

The Susterra propanediol is a material that is free from petroleum and is made from field corn. According to the reports, Rebeok's first release will be a shoe that has an upper made of organic cotton and a base that is originated from industrial-grown corn, Engadget has reported.

When users are done with the Cotton and Corn shoes, Reebok wanted back the footwear so they can still make more out of it. According to the head of Reebok Future, Bill McInnis, their main goal is to create a selection of footwear that is bio-based and can be composted after use.

Reebok will then use the shoes to compost as part of the soil to grow the needed materials for the next cycle of shoes. The company and another giant footwear org, Nike already launched and use an organic material and have been recycling shoes to help address that waste issues for over 20 years now, The Street has reported.

Nike launched Reuse-A-Show program back in 1990 wherein it encourages its footwear users to bring in old running shoes for the company's recycling efforts. The company then launched Nike Grind program wherein recycled shoes are being ground to make surfaces.

Also, Adidas made it's saving the Earth campaign as they sold over 7,000 pairs of sneakers. The footwear was made out of 3D-printed recycled ocean waste in 2016 and the upper of the shoes was made out of the plastics in the ocean. Reebok's Cotton and Corn shoes is the newest offer from the company and footwear rumored to released later this year.

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