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Daddy Yankee and his longtime producer Raphy Pina headed to Puerto Rico's southern area on Sunday to provide supplies and entertainment for as many as 100 families affected by the devastating 6.4 magnitude earthquake that hit the U.S. territory on January 7, according to an article by Remezcla.

Prior to their outreach project, the label head took to social media late Thursday evening to share their plans for the weekend. In a caption for his Instagram post, Pina wrote: "S U N D A Y starts the real show! And it's supporting our affected families! @daddyyankee confirmed! Tomorrow we will give you details of where we'll go," he wrote originally in Spanish. "We need the smallest support from you to give the maximum for them! Even with a smile you'll help us!" The producer also tagged Dominican reggaetonera Natti Natasha and the Chicago Cubs player Javier "Javy" Báez, suggesting their appearance on Sunday's relief event.

Daddy Yankee is also one of the Latino artists alongside Bad Bunny, Guaynaa, Princess Nokia, and Nicky Jam, who shared messages of encouragement right after the disaster. He also urged his fans to share the infographic of a backpack with recommendations of essential items to carry in the event of an emergency like water, a copy of keys, rubbing alcohol, radio, toilet paper, among others.

During their outreach, Daddy Yankee he and his team donated 100 electric generators for the first 100 families who show up during the event, along with refrigerators, tanks of gasoline, clothing, food, and more. Meanwhile, Pina said he tried to get a bouncy castle at the event for the children.

The producer also urged the public to show up and donate essential items for the event.

"We're going to bring anything that you find whether it's minimal to them it's maximum! Whatever it is from clothes / shoes / Off [bug spray] / brushes / medicines / everything is good, and as soon as they arrive in those municipalities they will be guided to the collection centers or hospitals or nursing homes, etc.!" Pina said.

The celebrity and label head are among others who also extended their help to the affected communities. In a report by Latin Post, non-profit organizations and other private groups like Ayuda Legal PR and Brigada Solidaria del Oeste work hand-in-hand to provide relief to the southern region.

The 6.4-magnitude earthquake is so far the strongest earthquake to hit Puerto Rico within the century. This is preceded by a series of earthquakes beginning late last year which destroyed tourist attractions, caused an island power outage, collapsed homes, and caused injury to nine people and the death of one person. 

U.S. Geological Survey reported that more than 950 smaller earthquakes and aftershocks hit Puetro Rico since December 31.

Meanwhile, Remezcla reports that Gov. Wanda Marquez has already declared a state of emergency to address the problem by giving the government the fiscal flexibility to respond quickly to the damages of the calamity.

So far, the largest and most damaging earthquake in the history of Puerto Rico was the 7.3-magnitude earthquake which struck near the island's northwest coast in October 1918, unleashing a tsunami and killing 116 people.