(Photo : Reuters)

Alejandrina Guzman, daughter of Joaquin "El Chapo" Guzman launched a beer dedicated to her father with the slogan "Have a cold one, have an El Chapo Beer."

This came after the conviction of El Chapo, the leader of the Mexican drug cartel Sinaloa, due to crimes like drug trafficking and murder. 

This is not the first time that the family ventured into a business like beer and merchandise. His wife, Emma Coronel, launched her fashion and leisurewear line that is licensed by her husband this past March. The El Chapo beer is said to be expected to be one of the best Cerveza of the Mexicans.

The beer has the image of the Sinaloa's leader along with his name. It has been launched at Mexico's most prestigious fashion fair the Intermoda. 

Meanwhile, despite the effort of the family to release products that would help change the perception towards their family, there was a mass grave containing 29 bodies just 15 miles away from Tlajomulco de Zúñiga, Jalisco. The bodies were believed to be victims of drug trafficking and the continuing drug-traffic wars.

Moreover, a booth at the nearby fair urged visitors to taste Chapo brew that comes in two editions. Both were placed in special mugs, there were lighter and dark ales with white and brown labels. Each of El Chapo beers cost 70 pesos.

In one of the interviews by Univision Television, drinkers and browsers saw no ethical problem with the sampling of the beer. One said: "I see no bad in this, I think it's fine." 

Aside from the El Chapo beer, they also have a multi-colored beer, baseball caps, and other fashion merchandise that is all part of Chapo 701. 

El Chapo's daughter filed a license to brew in June of last year with copyright 'conservación de los derechos,' Alejandrina Giselle Guzman Salazar is El Chapo's daughter from his first marriage.

The profit of their business is still at risk as State authorities in Jalisco are investigating money laundering by cartels and that includes the Sinaloa. It was also found that prosecutors in the United States are hunting for $14 billion in Mexico by forfeiture after the trial of El Chapo in New York. However, they refrain from investigating funds that are coming from major American and British banks which admitted that they handle north of the border.

According to a former prosecutor from Manhattan, who specializes in money laundering, Duncan Levin, "the registration of the [El Chapo] company could be something that the state could seize." This is also enclosed in the U.S. legislation known as Son of Sam Laws which is designed to prevent any criminals from making money or accumulating any wealth and fortune that would originate from their crimes.

Moreover, the award-winning book of Anabel Hernandez detailed the Guzman's cartel connections to authorities in Mexico. She published volumes of book and one is titled 'The Traitor' which talks about El Chapo's son and his closest partner and their connections to U.S. agents.