Meghan Markle and Kate Middleton: Different Social Media Approaches
In April last year, one day after they launched their new Instagram account, Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, have already gained quite an impressive 2.4 million followers, and the number didn't stop there.
Instead, it continued to soar. Relatively, the account's debut turned out to be a sign that the couple's then-new press team was hard at work already, not to mention, coming up with a strategy for the pair's public image from that day onwards.
Unlike Prince William and Kate Middleton, who are officially using their Kensington Palace Twitter account to post and share news updates every day, Meghan and Prince Harry would be using their Instagram account to post updates.
More so, the couple even helped in choosing the photos that went with their first post on the said social media platform.
Even though the couple acquired over 2 million in just one day from the official launch of their Instagram account, they seem to have a long way to go before their account reaches the "main Kensington Royal account," which at that time had over seven million followers.
The Difference
While Middleton has three children, Princes George and Louis, and Princess Charlotte as her favorite subjects in terms of photography, Markle is more private and would want someone else taking photos of her from afar, be it openly or secretly.
On the contrary, one of Middleton's passions, which is photography is making a difference in terms of social media posting.
Reportedly Markle doesn't want to post too many photos of her child. That's why she consistently updates the public as much as she can, especially during the three kids' special milestones. Because of this, Angela Mollard, a Royal expert even complimented her and Prince William for this social media-sharing tactic.
No Royal Celebrations for Now
The Royal Expert also said, "As we now, each year on their birthdays," Middleton tends to share photographs in public. And the ones released, Mollard elaborates, "have recently been uplifting" not just for the British people but everyone in the world.
Meanwhile, with the birthdays of Prince Charlotte, who is turning seven on May 2, and Prince Louis, who is turning two on April 23, Mollard said, Middleton and Prince William may have planned the celebrations already. Nevertheless, the said celebrants may not be able to spend their respective special days with friends and loved ones because of the COVID-19 pandemic.
Moreover, it is worth noting, too, that Middleton was already running a family business even before she and Prince William got married.
The business, Party Pieces, which Middleton has had for quite some time now, provides party supplies, specializes in children's birthdays.
Her mom, the co-founder of the business, may have helped the Duchess of Cambridge with all of the birthday celebrations of Princes George and Louis, and Princess Charlotte.
However, unless this lockdown ends, Middleton may have to cancel all the plans for the party.
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