While some entrepreneurs may think that scaling a business hinges on growing without any limit in sight, one aesthetics doctor begs to differ. Dr. Ahmed El Muntasar is an accomplished cosmetic doctor and an innovator. Putting the patient at the heart, he has always pushed innovation forward and advocated for patient safety by minimizing risk and optimizing recovery times. He holds multiple degrees from various prestigious institutions such as the St. Andrews University of Scotland and the University of Manchester.

Dr. Ahmed has a practice that currently has three locations across the United Kingdom. His fanbase numbers more than 636,000 social media followers on Instagram alone, and a large portion of his clients are big-time celebrities. His secret to scaling such a successful business and building a stellar reputation? "Know your limits," says Dr. El Muntasar.

"It's crucial that you know your limits. You need to have a very strong sense of self, which means understanding who you are, how you function, what you're capable of doing, and what you are not," he explains, adding, "Whenever you need to ask for help, don't hesitate to. It won't make you less of an entrepreneur if you reached out for help or advice."

Dr. Ahmed El Muntasar is a firm believer in planning, organization, and timing. "For any cosmetic doctor, organization is critical. I can't approach a single day without a strategy. Sometimes, I end up juggling my social media and interactions with my fanbase while needing to run my three clinics and perform procedures. If I don't plan correctly, I'd never be able to accomplish even half of the things that I do," he says.

He emphasizes that it's better to aim for steady growth than to stretch oneself thin and crash. "You also need to understand that, as a business owner, you need to have a team. At first, you may work alone. Then, you may add a small team, but as you progress, your team needs to be evolving with you. Another thing is that, in 2021, the concept of team isn't what it was 50 years ago. You may have various team members come in whenever needed. Some may work online or even be in other countries. The point is that you don't need your team to be physically next to you all the time," he shares. Dr. Ahmed wants aspiring business owners to know that they can have a team without the pressure of hiring multiple dozens of people and needing to direct them on a daily basis.

Just as important as knowing one's limits is knowing one's unique selling proposition (USP). What makes Dr. El Muntasar different from his competition is that he is very approachable. Warm, charming, and vibrant, he is somebody who deviates greatly from the image of the serious cosmetic doctor who never smiles. His fans feel at ease with Dr. Ahmed and are always encouraged to ask questions knowing that they'll receive a great deal of motivation back. A combination of introspection, knowing one's limits, and knowing one's USP is the recipe for success Dr. Ahmed El Muntasar swears by for any driven entrepreneur regardless of their industry.