Victoria Kennedy on Restarting her Career as a PR Expert

While most people dream of having a successful career, Victoria Kennedy is a woman who has managed to achieve it twice. When her initial career suddenly came to a halt, she took a second chance with another career, and that worked better than the previous one. At present, Victoria Kennedy is the founder and CEO of the PR agency, Victorious PR. The agency specializes in brand management programs, media outreach strategies, and public relations services. Since its inception in 2019, Victorious PR managed to draw 6-figure revenue within the first 3 months and is now on its way to becoming a million-dollar business.

Victoria Kennedy is a powerful American female entrepreneur who realized the value of business visibility after her first career came to a dramatic halt. She was an opera singer touring all over Europe, performing at various concerts and cathedrals. She also performed with Andrea Bocelli and even had one of her hit singles topping the iTunes classical chart in Europe. However, her dream career hit rock bottom when she was denied the renewal of her work visa to Europe by the government.

She understood that mere talent is not enough for a booming career. Her talent needs to reach the public eye to be appreciated. The idea motivated her to venture into PR with Victorious PR. The agency caters to high-end clients like top entrepreneurs, influencers, C-level executives, and marketers. Victorious PR helps businesses to scale up by widening their visibility and diversifying their sales channels. The agency works on brand awareness programs, media strategies, creating media outreach, and social media verifications on Facebook and Instagram.

Besides being a successful entrepreneur, Victoria Kennedy is also a PR expert and a celebrated TEDx speaker. She conducts workshops and has worked with the National Association of Real Estate Brokers, Entrepreneur magazine, ABC, Inman News, Forbes, and Yahoo Finance. She is also a brand ambassador of Inman News.

Victorious PR works across all media platforms to ensure wider reach to the clients. Victoria Kennedy believes that PR is one of the best strategies a business can adopt at any stage to accelerate its growth.

Here are a few reasons behind PR being a better strategy than marketing.

1. Higher ROI

Marketing campaigns are generally not target-oriented. They are expensive because ad campaigns on different mediums like social media, e-mail, publications, newspapers, etc. have different costs. Public relations covers all media platforms to help reach the brand message more effectively to the audience.

2. Creates genuine interest

Public relations through posts on popular publications or posts on social media create genuine interest. It reaches people who are genuinely interested in the business and its products/services. Marketing campaigns create targeted ads that most people can find pushy. In fact, people who focus on reading important information on the internet, may or may not pay attention to advertisements.

3. Creates a bond

Marketing is a one-way communication that presents the message to the audience and monitors the response. PR connects better with the audience through direct interaction. This helps businesses to establish a strong relationship with their clients/customers.

4. Takes care of brand image

A brand's reputation matters for the business to grow. A bad review or a negative comment can ruin a reputation that was built for years. This is where PR can help the brand to ensure it always stays in the positive limelight.

Victoria Kennedy has helped several big brands and startups scale up their business through Victorious PR. Going forward she wants more businesses to focus on public relations and wants to use her exceptional PR skills to help them. She is highly active on social media platforms like Instagram and Facebook where she connects with her audience.