The 5 Best Ways to Influence Website Visitors to Buy

A lot of online businesses fail because of factors that are usually overlooked. You may think it is easy to build a website and attract clients to it, but it is not. The most common cause of failure for a business is not the product; it is the inability to reach its target audience. To succeed at anything new, all you have to do is persevere, and keep trying until you succeed. A lack of experience may cause you to fail, even if you are extremely talented.

Experience can only be gained through failure and trying. Today, a website can be built almost instantly, but it is a challenge to attract visitors and convert them into customers. Developing new strategies continuously is the way to achieve this goal.

This article aims to show you 5 ways to attract and convert customers to your website.

1. Provide free giveaways

The word "free" can be enticing, it can encapsulate and capture a customer's mind like no other words and make way for a more pleasurable online shopping experience. There is more to the word "free" than just price. I have found that it is an extremely powerful and irresistible word, often causing people to buy useless things just to get an extra pair for free.

"Free" is rooted in the principle of reciprocity- where one is obligated to return the favor by complying with the other.

Many stores give away free samples of products that do not gain much attention otherwise. Giving something away for free promotes visibility and can lead to rapid sales. Provide your visitors with free samples of products that are not selling well in your business by adding "Free Shipping" or "Free Consultation" to pages on the website. This is a popular strategy amongst successful online businesses and is easy for you to implement as well.

Your visitors who take and like your free offers will become your customers.

2. Your website should be visually appealing

Simple websites are easier to understand; visitors will appreciate the visual appeal. A simple and clear product design is the trend nowadays among companies. Take the app interface on a smartphone today, as an example. They are simple and concise, since people don't like cluttered or tacky designs. Make sure your content stands out from the rest and is easy to read. If you are struggling to find a design that's best fitted to your site, website design inspirations can be very helpful.

Whitespace should be integrated into your website. In case you do not know what whitespace is: a website's white space is where text and images are not displayed. By doing it correctly, you can make your website more comfortable to read.

3. Don't oversell on your website.

Always keep the sales pitch from being too aggressive on the website. If you do not have a set goal when your visitor is ready to make a purchase, you are more likely to oversell. You must be persuasive but not pushy on your website.

It is extremely important that you demonstrate to your audience that you understand their struggles, and that you offer solutions that can assist them.

You can identify when you are overselling by looking at certain identifiers such as when you offer free trials but clients do not convert, when you see social media interactions decline, or when converted customers stop engaging.

4. Effective call-to-action buttons.

Your website and landing pages should include buttons that call people to take action (CTAs), guiding them towards conversion. In other words, it is the part of the landing page where the user will need to click in order to take the action you want them to take. You can customize the style and size of your call-to-action buttons according to your conversion goal and website design.

Here are some examples of call-to-action buttons

a. Download Button

b. Add to Cart

c. Subscribe to our newsletter

You should avoid boring CTA buttons and instead use actionable ones like "Join for free for a month" or "Cancel anytime". Putting the customer in command will make them feel cherished and significant.

5. Give your clients a sense of quality

A customer wants the product to be worth their money, however since visitors of a site cannot touch an item to get the sense of it themselves and feel its quality, they need to rely on other methods to judge it.

Placing ratings and testimonials next to your products is the most obvious thing to do. It is easier to trust the judgement of other customers who have bought the product already than to rely on the brand's evaluation of their own product.

Secondly, you could also offer your customers optimal pricing. Customers will likely take their business elsewhere if they realize they can get a better deal from another company, thus leading to mistrust towards your brand.

In conclusion, free samples, a visually appealing website, action-packed CTAs, avoiding overselling, and instilling a sense of quality are the 5 points that can help your online business attract and convert new clients.