World Cup 2014 Advertising Views on YouTube Top NFL Super Bowl Videos: Brazilians Viewing More Soccer Videos than US, Mexico
The 2014 World Cup has attracted more advertising views on YouTube than the NFL's Super Bowl.
According to Google, parent company of YouTube, people watched YouTube World Cup clips 25.4 million times on the first day of this year's World Cup. Overall, people have viewed 1.2 billion minutes of World Cup-related advertising on YouTube, four times more than they've spent watching Super Bowl ads this year.
The increased viewership from World Cup advertisements on YouTube has translated into channel subscriptions increasing 18 percent.
The World Cup does have an advantage over the Super Bowl, since the former is a monthlong tournament, compared to the NFL's one-day event. But broadcast advertisements occur only during halftime of World Cup games, while the Super Bowl has several commercial slots.
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With less time to air advertisements during the World Cup, brands have turned to YouTube. The YouTube expansion lets brands make longer advertisements.
"In fact, the average three-minute length for the top-10 trending World Cup ads far surpasses the one minute average ads for the Super Bowl," MediaPost's Laurie Sullivan noted.
One advertisement from Nike Football, titled "The Last Game Ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more," has attracted 53.7 million views since it was uploaded June 9.
Samsung Mobile launched "#Galaxy11: The Match Part 1," featuring notable soccer players such as Lionel Messi and Cristiano Ronaldo. It has garnered 10.7 million views despite being over seven minutes long.
Adidas' "The Dream" ad received the honor of fastest-rising advertisement, with 26 million views in two days.
Music videos also are popular: Shakira and Carlinhos Brown's "La La La," in partnership with Activia, has been viewed over 154 million times since it launched May 22 on YouTube.
Google also revealed which countries have the most World Cup advertisement views. The host country of this year's games, Brazil, has accounted for 61 million views, while the United States ranks second, with 57 million. The Americas' soccer interest continues, with Mexico placing third, with 50 million. Across the pond, the United Kingdom ranks fourth, with 27 million, before Latin America is represented again, with Colombia's 23 million views.
Since the 2014 World Cup started, Google estimates that more than 596.8 million World Cup-related searches have been made.
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