The television and movie streaming website is testing a private viewing mode that would let users watch guilty pleasure titles without it appearing in their recently watched lists and future recommendation queues.

For users sharing an account with multiple people or families who watch both kid-friendly and more mature titles, they can safely watch without shame of watching supposedly embarrassing TV shows and movies.

The new technology was first reported on GigaOm, and the company's new director of corporate communications and technology, Cliff Edwards, said the new feature is currently being introduced to a select group of subscribers.

"At Netflix we continuously test new things," Edwards said. "In this case, we are testing a feature in which a user watching a movie or TV show can choose to view in 'Privacy Mode.' Choosing that option means the program will not appear in your viewing activity log, nor will it be used to determine recommendations about what you should watch in the future."

Leaving out titles that are watched in private mode from users' recommendations will also help with the quality of suggestions for what to watch next. This would also encourage people to explore and watch unfamiliar movies and television shows people without the worry that it would skew their future recommendations.

In a Mashable article, the feature is said to be tested "across all of Netflix's markets," but also added that the tests could go on for months before all users will gain access to the private viewing mode. It was not released how the initial test group users were selected.

Netflix also said the feature may never become a permanent feature. Edwards said a full-scale release depends on how the feature performs among testers.

"We may not ever offer it generally," Edwards said.