Disney's blockbuster animation "Frozen" may be the saving grace for toy companies, including the Barbie brand.

The Daily Mail reported that Barbie makers, Mattel, saw an increase in the sales of the Frozen dolls despite an about 15 percent decline in sales mostly attributed to Barbie.

"We're working very hard to literally chase demand" for dolls based on 'Frozen' characters," Mattel CEO Brian Stockton told the New York Post.

But because the dolls are licensed, they don't create as much profit as the Barbie doll.

Jim Silver, editor of TTPM, told the Daily Mail that other Mattel doll lines are doing better than Barbie because they offer variety and complex story lines.

"Kids are growing up fast, and lines like Monster High are much edgier than Barbie. Girls 3-9 used to play with Barbie. Now, it's down to girls 3-6. The kids have grown up faster. They're on iPads. Their fashion is different,"' Silver said.

The owner of a toy intelligence firm in Vermont told the Daily Mail that Barbie is just a nice girl and can't keep the attention of girls who are aware that their mothers and grandmothers played with the same doll.

"Barbie is a very nice girl, very pretty, very clean cut, very Caucasian. But girls very often are not as nice as their mothers would want them to be," Lutz Muller, owner of Klosters Trading Corp., told the Financial Post.

Mattel shares fell 6.6 percent, to $36.46, and net income was cut more than half to $28.3 million, mirroring a decline in global sales which fell 9 percent to about $1.06 billion.

Another toy-maker with the license for "Frozen" characters is facing a similar problem: a decrease in sales but Frozen helping revenue minimally. Demand continues to exceed supply for "Frozen" toys made by JAKKS -- who designs for Disney, Star Wars and Power Rangers -- and the sales helped increase sales by about 17 percent to $124.2 million, according to Forbes. But that didn't prevent the company's shares to drop 12 percent.

Despite the plunge in shares, CEO Stephen Berman clearly put his faith in the Frozen products.

"Looking ahead to our Fall offerings, we expect the demand to continue at retail for our new Frozen dolls, dress-up and role play items," he said.