Electric Zoo: Festival Requires Attendees to Watch Anti-Drug Video Before Going to EDM Concert
The electronic dance music festival Electric Zoo is back again at the end of the month, but organizers this year are creating a new rule for concertgoers. The New York City festival are requiring attendees to watch an anti-drug PSA before entering festival grounds, according to Rolling Stone.
The video, which was also posted on YouTube under the name "Electric Zoo: Come to Life," features a man who takes a pill at a concert and proceeds to grow increasingly disoriented and sweaty. He even admits to a neighbor that he isn't sure what kind of pill he consumed. The video fades with the warnings, "Don't miss the moment. Be present. Avoid the risks."
The video was created, written and produced by "Dexter" writer and creator James Manos Jr. along with his daughter, 19-year-old Ellie.
"Our message to concertgoers is simple: The Electric Zoo experience is exceptional and worth being present for," Laura De Palma and Mike Bindra said in a statement. De Palma and Bindra are Made Event founders, the company that organizes Electric Zoo.
"Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience," the statement said. "But can also make you sick and can even be fatal. Fans will experience how great it is to 'Come To Life' at one of our concerts from lights, sounds and crowds."
A code will be included in the video that activates festival wrist bands to insure that ticket buyers will watch it or they can't enter the grounds, according to The Associated Press.
Electric Zoo canceled its last day of the festival in 2013 after two people died from MDMA overdoses. In the spring, the festival said they would be increasing health measures for 2014, including placing drug-sniffing dogs at all entrances, providing free water and inexpensive electrolytes and shortening the length of each day's show.
The festival will take place on Randall's Island beginning on Aug. 29 and includes David Guetta, Zedd and Kaskade in the lineup.
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