Amazon has not acknowledged or released information about its mediocre sales for what was a much-anticipated product, before it launched: the Fire phone.

The Guardian reported that out 173 million smartphones in use in the U.S., about 35,000 were Amazon Fire phones this summer.

Using information from Chitika, which records impressions, and ComScore, which provides monthly data on U.S. smartphone users, a number was found.

Many reviews have been unfavorable of the phone, saying it is more of a toy than useful tool with its much touted Dynamic Perspective feature.

The phone came with unique features like sensors and front-facing cameras as well as 3-D maps, but the price is what surprised most buyers.

Amazon has built a reputation for undercutting the competition and revolutionizing book sales and online shipping and shopping services, and even with the Fire Kindle it was able to produce a low-cost product.

But, the $200 price-tag with an AT&T contract, putting it on the same playing field as the Apple iPhone 5s and Samsung Galaxy S5, may have lost it customers, the Guardian reported.

Amazon never gives sales data and relies on financial results to provide that information, according to the Guardian.

Chitika reported that Amazon Fire phones accounted for about 0.02 percent of ad impressions about 20 days after it was released in July.

By comparison, iPhones account for 40 percent of phones in the U.S., and Chitika reports in August show Samsung with 26.4 percent of web usage, and HTC with 3 percent of web usage, the Guardian reported.

Amazon CEO Jeff Bezos certainly introduced the phone as if it was going to be a hit, but Chitika told the Guardian that may take a while, if it happens at all.

"While Amazon certainly is looking to make the Fire Phone a hit, current conditions show this being more realistic as a long-term goal rather than a short term one," Chitika said.