A public backlash on the Malaysia Air "My Ultimate Bucket List" contest forced the already suffering airlines to remove the Sept. 1 campaign and rename it, Bloomberg reports.

After the initial launch of the campaign on Sept. 1 in Australia and New Zealand, Malaysia Air was hit with a huge backlash from the general public.

Often associated with the terminally ill, the bucket list refers to the experiences one wishes to have before they die, according to the Sydney Morning Herald. A concept made popular by the 2007 Hollywood movie starring Morgan Freeman and Jack Nicholson.

The recent loss of lives from two separate tragedies within the past year on the airlines spurred the backlash from the public on social media.

"The competition had been earlier approved as it was themed around a common phrase that is used in both countries," Malaysia Airlines said in its statement, Bloomberg reports. "The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties."

The ill-fated airlines has been a part of two airline tragedies within a span of six months - when flight MH370 was lost in March, which still hasn't been found, and MH17, which was shot down in July by rebels in eastern Ukraine- totaling a loss of 537 lives.

The new campaign is being promoted with the following line: "Whether it's big or small, share your life's ultimate to-do list and you could win a flight ticket or an iPad," according to the website, Bloomberg reports.

Since the tragedies, paired with slumping stocks, the government has opted to nationalize the airline, and is firing 6,000 workers.

In a statement at the end of August, the airlines highlighted the losses, tying the issue to the loss of March flight MH370.

"The disappearance of Malaysia Airlines flight MH370 in March 2014 continued to impact the airline's Quarter 2 financial results with Malaysia Airlines' reporting a net loss of RM307 ($96) million for the three months ended 30 June 2014. Adding to the earlier loss of RM443 ($139) million in Quarter 1, the national carrier's 1H 2014 results stood at a loss of RM750 ($235) million, 65 percent more than the previous corresponding period in 2013," the airlines said.