Singer Demi Lovato has a new gig. She is teaming up with Sketchers for their Holiday 2014 campaign. The 22-year-old pop star has proven to have quite the edgy and unpredictable style from purple hair to her latest half-shaved do. Demi Lovato, who is currently on a world tour, took some time to talk about her new venture.

"Everyone is unique and sketchers embodies that, " the Disney channel alumni said about her new partnership. The new campaign seems to be the perfect fit for the star who says she "wears [Sketchers] all the time."

In the first shot Lovato wears a baseball T-shirt, a black pair of ripped denim jeans and Sketchers sneakers of course. The "Really Don't Care" singer models in front of a floral background, styling her Sketchers with one of her other favorite accessories, a leather biker vest.

"When I'm on stage it is probably edgy heels or boots and a leather jacket-as fun and crazy as I feel at that moment," Demi says. "And when I am not on stage, chances are I am comfortable in a T-shirt and my Sketchers."

Demi recently tried out another look during her world tour when she covered the late Michael Jackson's hit "Thriller". Lovato got into the Halloween spirit a month before October at her concert on Friday in Baltimore, Maryland. She even posted a photo on her Instagram with her in zombie make-up!

Watch Demi's photo shoot for Sketcher's Holiday 2014 campaign. Looks like bestie Selena Gomez, who is signed with Adidas, just got some friendly competition!

What do you think of Demi's new partnership? Will you be running to the Sketchers store to support Demi this holiday season?