Pharrell premiered an eye-popping music video for the latest single "It Girl" off his sophomore studio album "G I R L" on Tuesday.

The singer-songwriter/producer/fashion designer enlisted acclaimed Japanese contemporary artist Takashi Murakami, who is known for his colorful creations as well as an ongoing collaboration with Louis Vuitton, and his production company Kaikai Kiki to make the fun-filled visual.

Co-directed by Mr. Fantasista Utamaro and animated by NAS, the psychedelic video sees Skateboard P and his Vivienne Westwood signature hat, which he famously wore to this year's Grammy Awards, transformed into a Japanese anime and video game character.

Accompanied by his groovy track, "The Voice" coach follows a group of bikini-clad teenage schoolgirls to the beach and wanders the streets of Tokyo in his digital world. At one point, he buys a brand new kimono and a bunny purse for his 'It Girl' and takes her and her friends off on a dolphin spaceship to win her heart.

Mr. Williams previously explained his mindset full of such neon-colored pop-up quotes, pixelated imagery, cartoon graphics and video game scenes. "I needed color. Everybody else was like steel, minimal," he told New York Magazine. "I was like color, rainbow, many different versions of the rainbow. Rainbow, but tertiary colors, not primary. Rainbow, gingham print. Polka dot. Color, color, color."

Meanwhile, the "Happy" hitmaker is currently finishing his "Voice" co-judge Gwen Stefani's third solo album. "You gotta hear this new Gwen record," he told MTV News. "When I tell you she's killing it, it's another level. Gwen is somewhere else."

"It Girl" is the fourth single off Pharrell's second LP "G I R L," following "Happy," "Come Get It Bae" and "Marilyn Monroe." Check out the video below: