Actor and producer Adam Sandler said Thursday that has signed an exclusive deal with online streaming site Netflix and that he will release his next four movies to the website first. This move further pushes the streaming service into competition with cinema chains.

The comedian's Happy Madison Productions will co-produce the films with Netflix. The details of these titles have not yet been released.

"When these fine people came to me with an offer to make four movies for them, I immediately said yes for one reason and one reason only. Netflix rhymes with Wet Chicks," Sandler said in a statement about the deal. "Let the streaming begin!!!!"

"People love Adam's films on Netflix and often watch them again and again," Netflix chief content officer Ted Sarandos said of the joint venture. "His appeal spans across viewers of all ages -- everybody has a favorite movie, everyone has a favorite line -- not just in the U.S. but all over the world."

Based on Netflix data, Sandler's films are among the highest repeat viewing titles that the company features. Therefore, this deal makes sense since Netflix already knows its customers enjoy Sandler's movies.

This is the second big announcement Netflix has made regarding their original content in the past week, as it said Monday that it would co-produce, alongside the Weinstein Company, a "Crouching Tiger, Hidden Dragon" sequel, titled "The Green Legend." The film will be released to Imax cinemas globally and via Netflix on Aug. 28, 2015.

This news angered many large cinema chains, as it disregards the 13-17 week theatrical window that films typically follow. This means that movies are withheld for 13-17 weeks after opening in cinemas before they can be viewed at home. This deal prompted boycott threats from AMC, Cinemark, Regal and Carmike, which collectively own more than half of the U.S.'s 400 Imax screens.

Despite the competition's demands, Netflix is flexing its muscle, both financially and through A-list clout, showing that they are making their stake in Hollywood.