Mars Inc. popular bite-sized candy is set to launch its newest product called the Birthday Cake M&M's. This new M&M's confection is scheduled to be presented at Atlanta this October and will be out in the market on May 2014.

It is still vague whether this will be a permanent addition or a limited edition to M&M's product lineup. But the biggest question is the flavor of the Birthday Cake M&M's. No details have been released yet on what specific birthday cake flavor M&M's might add to their treats but according to the Candy Blog: "Delicious milk chocolate infused with birthday cake flavor creates an exciting new treat worth celebrating. Available in single serve bags and 8 ounce packages."


The mystery of the new flavor of the Birthday Cake M&M's will spark people's interest on buying the product. Are you one of those who will be watching out for this newly-designed candy? Let us know!