iPhone 5S, iPhone 5c Release Date, Price & Sales: Apple Cuts Production On Slow-Selling iPhone 5c in Half
Less than a month after its release, Apple is cutting production of its iPhone 5c in half, reports say.
According to C Technology, a Chinese blog, Apple will half its production from 300,000 units per day to 150,000 units per day.
Changes on Apple's online store support C Technology's claims. Despite having the hype of a brand new iPhone, the iPhone 5c is available to ship next day. Meanwhile, the iPhone 5s is not available on the website until some undisclosed time in October.
Reasons for the production slowdown have not yet been revealed. Many, however, believe that the change is due to low demand for the iPhone 5c, especially compared to that of the iPhone 5s, which was released the same day. A variety of reports indicate that iPhone 5s sales have been much higher than that of its colorful and lower-priced twin, the iPhone 5c.
There is a stable supply of the iPhone 5c on the "grey market," which CNET defines as "distribution channels that are legal but unauthorized by Apple." This includes retailers like Walmart and Target. As a result, the iPhone 5c, which was originally priced at over $700, is now available at anywhere from about $490 to $540.
Apple has yet to release a statement on the situation.
Meanwhile, reports continue circling that Apple will be holding an iPad event on Oct. 22. The event is expected to bring the debut of the iPad 5 and newest iPad mini.