iPhone 6 vs. Android: Apple's New Phones Snag More Market Share
Google's Android operating system still carries the most weight around the world, but it looks like Apple's new iPhones have helped the Cupertino giant regain some consumers.
According to a new report released by analytics firm Kantar Worldpanel, Apple's smartphone market share grew in the United States, Europe, and China after the release of the iPhone 6 and the iPhone 6 Plus. The data takes into account the three months leading up to November 2014. The iPhone 6 and iPhone 6 Plus initially released in the United States in mid-September.
"While remaining the dominant global OS, Android's market share dropped in most European markets and in the US where the decline was the first since September 2013", said Kantar chief of research Carolina Milanesi. "A decline in Android market share does not necessarily translate into bad news for all the ecosystem's players. The choice of brands and devices within the ecosystem empowers consumers to drive different fortunes for the players in it."
Apple accounted for 47.4 percent of smartphones sales during the three-month period in the United States -- an increase of 4.3 percentage points from 2013. During that time period, the iPhone 6 made up 19 percent of smartphone sales to make it the best selling smartphone. Verizon and AT&T were the big movers in the iOS market while Verizon and T-Mobile sold the most Android smartphones.
Europe showed a similar move back to Apple. Android captured 69.9 percent of the market share across five major countries (Britain, Germany, France, Italy, and Spain), but this figure marks a decrease of 3.2 percentage points from the previous year's three-month period ending in November.
"Great Britain saw the strongest share decline for Android at 6.7 percentage points", said Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech Europe. "The longer the new iPhone models are on the market the more their appeal will extend beyond Apple's loyal customers. For now customer switching from Android to iOS remains stable at 18%."
In China, Android continues to operate at a near-untouchable level with 80 percent of the market share. A large part of this is due to the variety of devices offered, according to Kantar's strategic insight director Tamsin Timpson. Apple, however, saw a 1.1 percentage point increase, to end with 18.1 percent of the market.
It's not just Android that the new iPhones are eating into, however. Thanks to a larger 5.5-inch screen, the iPhone 6 Plus could also be taking away from iPad Mini sales.
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