Electric car company Tesla Motors is facing mounting criticism after the cars that were awarded the highest safety rating ever were involved in three crash fires in a six-week period.

Tesla's shares dipped almost 9 percent by the middle of the day on Thursday, Reuters reported.

Tesla cars have a particular reputation for being the safest vehicles on the road after it was given the best safety rating ever by the National Highway Traffic Safety Administration earlier this year. This week, however, everything that could have gone wrong for the company did go wrong.

"For a company with a stock price based as much or more on image than financials, those recurring headlines are highly damaging," Kelley Blue Book senior analyst Karl Brauer said, as per Reuters.

Tesla provided an update on the status of the driver who was involved in the most recent crash.

"We have been in contact with the driver, who was not injured and believes the car saved his life," Tesla said in a statement. "Our team is on its way to Tennessee to learn more about what happened in the accident. We will provide more information when we're able to do so."

The National Highway Traffic Safety Administration previously decided against re-investigating the fire-related issues but now Tesla may not be getting off the hook so easily. The agency did not immediately say whether it would be carrying out an investigation this time around, Reuters said.

The Model S and Model X are the two different kinds of cars offered by Tesla at the moment. The company recently emerged as one of the top brands to provide fully electric cars in an era when many companies only offer hybrid cars that have limited electric power.