Mexican Cinema: Movies Took in $725.3M n Box Office Sales in 2014
Mexican movies experienced success in 2014, selling a total of $725.3 million in box office sales, Variety reports.
The top movie in 2014 was "The Perfect Dictatorship" by Luis Estrada. The movie took in $12.2 million and was No. 4 in all-time take for Mexican films.
More films, 130, were produced in 2014 than the 126 produced in 2013 in Mexico.
At the Guadalajara Festival, a panel gave credit to cheaper technology for allowing Mexico to produce more movies. The average cost per movie in 2014 was $1.5 million. That is the lowest in five years.
More viewers saw more Mexican movies in 2014. The average number of tickets sold for Mexican films rose to 352,000 per picture. That's up from 298,000 in 2013, a 20 percent increase. Movies averaged $3 per showing.
"No doubt about it, this is a good moment for Mexican cinema," said Jorge Sanchez, the head of Mexico's Imcine film institute. "We are taking advantage of digital platforms, but we can't put aside our duty to produce films."
Mexican movies had troubles gaining exposure. In 2013, 54 percent of Mexican movies lacked media exposure. In 2014, 62 percent of Mexican movies did not have a major media campaign. Instead, movies in Mexico relied on social media and word of mouth to gain advertising.
Mexico is growing as a film producing country. In 2000, there were only 10 film festivals – now, there are 100.
More movies are being shown on cable and regular TV networks. Almost 30 percent of the films being shown on Mexican TV are Mexican films.
More actors are taking part in their second and third movies than five years before.
Sanchez looks forward to more exposure for Mexican films. He has tried to add more Mexican films to the nation's educational system and libraries.
Sanchez says the biggest problem facing Mexican films is accessibility and getting them shown to as many audiences as possible.
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