Mexico to Break Guinness World Record for Largest Fashion Show?
Mexican designers and fashionsitas alike want to break runway records by holding the prestigious title of the Guinness World record for the largest fashion show.
In the capital's legendary Chapultepec Park, more than 3,000 amateur models joined forces with budding local designers keen to draw global attention to their work with a world record, according to Reuters.
"The first objective is to promote Mexican creativity," Event Organizer Marie Rose Victoria told Reuters. "What we want is for the world to turn their eyes to Mexico and see all that can be done here."
According to the National Chamber of the Apparel Industry in Mexico, "some 20,000 businesses that make up the textile and fashion industry have had a rough time in recent years, due to cheaper goods being imported."
Reuters spoke to participant Fabiola Hernandez, who says she hopes diversity on the collections on runway shows the world that there is a lot of local talent to tap into.
"The show shows reflects the essence people, there are some punk, something a little more preppy, but it's all mixed in with the personality of the people," Hernandez added.
"Mexico designer says they beat out the Philippines for the Guinness World record, which featured over 2,000 models, but Reuters pointed out that "Guinness has yet to certify the final count."
Some of Guinness World Records' fashion-related winners listed on its official website includes:
The Largest Fashion Show Audience:
"The Victoria's Secret Fashion Show held at Cannes on 18 May 2000, was watched by more than two million people around the world who logged onto VictoriasSecret.com. Featuring models Tyra Banks, Karen Mulder and Stephanie Seymour, it was hosted by Elizabeth Taylor and Elton John and raised over $2 million for the America Foundation for AIDS Research."
Oldest Professional Fashion Model:
"Professional model Daphne Selfe (UK) of Baldock, Hertfordshire, UK, celebrated her 82nd birthday in July 2010. Her modelling career spans more than 60 years and includes appearances for the likes of Dolce & Gabbana, Gap, Nivea, Olay, Tata-Naka and Michiko Koshino. As well as featuring in Vogue and Marie Claire, Mrs Selfe has been photographed by some of the most renowned fashion photographers, including Mario Testino, Nick Knight, and David Bailey."
Largest Fashion Franchise:
Benetton Group sells to customers in more than 120 countries through its 6,000 franchised stores and company-owned megastores. The company sells approximately 150 million garments every year.
Check out Mexico's potential record-breaking fashion show at Mexico City's Chapultepec Park: