Why Binge-Watching Streaming TV Series is Most Popular Among Latino Millennials
"Transparent," "Orange Is the New Black," "Hemlock Grove" and "House of Cards" aren't just the hottest shows streaming; they're becoming the new norm.
Many people are getting into binge-watching television, but it's particularly true for millennials (the 18-34 year old segment), and it's very true for Hispanics, who binge watch with the best of them, according to a new study.
According to ThinkNow Research, 40 percent of Hispanics over the age of 18 stated that they enjoyed watching their favorite shows by "3 or more episodes back-to-back." And that number shoots up to nearly half (48 percent) when looking at 18-to-34-year olds. By contrast, the study shows, 46 percent of 35-to-65-year olds like to watch their favorite shows when it's first aired at its regularly scheduled broadcast time (compared to 37 percent of millennials). Also, older adults prefer to space out viewing by watching no more than one or two episodes of their favorite show at a time (22 percent versus 15 percent).
Nonetheless, Latinos love to binge watch shows, compared to non-Latinos. According to the survey, 60 percent of Latinos are more than happy to watch an entire season of a series in a weekend compared to non-Hispanics (49 percent). And that number jumps to 68 percent when simply focusing on millennials. The viewership fits into Latinos' commitment to family and community. In fact, 45 percent of Latino respondents said that they watched with someone else.
Fifty-five percent of 35-65 year old Latinos watch live TV, as well as 36 percent of 18-34 year olds -proving that live TV is still fairly popular, the survey states. However, Netflix (31 percent versus 17 percent), YouTube (7 percent versus 4 percent), Hulu (9 percent versus 1 percent) and others (6 percent versus 6 percent) reign with popularity among 18-34 year olds.
Binge viewing has rapidly grown in popularity and the habit soars among younger viewers. Online streaming has peaked because it's cheaper and easier to access. Live television has proven it's ready for the challenge by continuing to release winning multicultural series (ex. "Jane the Virgin"), but streaming services are just as ambitious (ex. "Orange Is the New Black").