A new smartphone with two screens went on sale in Russia and other European nations on Wednesday, marking the first time Russia introduces the market that is largely controlled by American companies.

The new dual screen feature is potentially a revolutionary attempt at finding ways to save battery; one side of the phone boasts a colorful screen while the flipside of the phone will have a black and white screen, or a power saving mode.

A Wall Street Journal article dated Dec. 11, 2012 hinted at the possibility of this so-called Yotaphone phone entering the market. Because it breaks the mold of the traditional smartphones that have already seen proved success, some are still wary about what the results will bring. Carolina Milanesi, an analyst at a tech researching firm called Gartner Inc., said to the Wall Street Journal in 2012 that "they have a novel idea but an unknown brand."

"The phone market is a lot about brand and fashion, so competition will be tough," Milanesis said.

Others somewhat echoed what Milanesis said, noting that the unfamiliarity of the Yotaphone could come back to haunt the developers who helped create the phone.

"Their product design is totally different, so there will have to be a lot of education that will have to take place," Ramon Llamas, a senior analyst of global mobile phone markets for IDC, also said to the WSJ. "Something so radical could potentially place it on the fringe and they will have to spend a lot to overcome that,"

Michael Tuch, the Chief Executive of mobile retailer Svyanznoy, told the New York Times that his company has a contract to sell the phone in Russia. He was happy about the idea of the phone entering the stores as a unique alternative to the norm.

"I'm sure the people whom we call the trendsetters will absolutely love the idea," Tuch said. "The first device is a good way of showing something new. What we're looking for are actually the next devices, which I'm sure Yota has in their pockets."