According to Variety, there is a new player in town that measures audiences: Luth Research.

According to data provided by the company, which has a 2,500 sampling of Netflix subscribers, Netflix has a smash hit with their new original series "Daredevil." The series, which premiered on Netflix on April 10, was watched by 10.7 percent of the platform's subscribers, with at least one episode watched in the first 11 days of its release.

For a comparison, Season 3 of Netflix's hit series "House of Cards" debuted on Feb. 27. Its audience over the first 30 days was about 6.5 percent of Netflix subscribers. "Unbreakable Kimmy Schmidt" did 7.3 percent in its first month while newcomer "Bloodline" has stagnated at 2.4 percent.

Other factors to be taken into account are the overall viewing habits and the binge-watching criteria. Season 3 of "House of Cards" was actually binge-watched more than any of these other shows, so putting those numbers into perspective may be a more challenging task.

Although ratings for television audiences give specific numbers, such as X million viewers or an XX share of the audience, this new platform of measurement is an independent company in an emerging market for measurement data on streaming platforms.

One other drawback is the sources for which they base their measurements. For example, the measurements for "Daredevil" were based on viewers using a computer, tablet or smartphone. The numbers it failed to retrieve though are those who stream shows to their TV's, whether through a smart TV or streaming box player, such as Roku or Apple TV.

But these early reports are indicative enough to help this emerging market form an early scale on how to measure streaming audiences, which is a good thing for streaming services like Netflix, Amazon, Hulu and others.

Netflix has its own audience data, which it does not share publicly. Amazon Prime also does not share its audience data, so the outside data comes from Netflix subscribers who engage in the survey, much like Nielsen's network of audience subjects.