Bruno Mars is continuing his successful streak all the way into 2014: the Billboard Artist of the Year has just announced that he will be playing the Super Bowl Halftime Show (a gig turned down by Kanye West and Eminem)... and he's preparing for a cold one! 

In a phone interview with W Underground, Mars explained his ritual for the upcoming performance. "Everyone's putting the fear in god in me like there's going to be a blizzard," Mars said in a phone interview this month from Los Angeles, asking about the weather conditions in the New York-New Jersey area for his "research." "I'm going to wear a beekeeper suit, I don't know. I'm not going to know until I get there ... I'm not trying to hype myself up too much. I know it's going to be cold and I just got to face it." 

Much like his epic performance on Saturday Night Live that became the following week's water cooler topic as well as a ratings success, Mars understands that his Super Bowl stint is massively high profile, and could boost the pop star -- who has two platinum albums, a plethora of radio hits and sold out international tours -- to new heights.

The singer debuted on the music scene in 2010, costarring on B.o.B's "Nothin on You" and Travie McCoy's "Billionaire" -- multi-platinum hits Mars sang on, co-wrote and co-produced. He went on to release his debut single, "Just the Way You Are," months after, topping the charts on his own and earning his first Grammy Award. Mars's debut, "Doo-Wops & Hooligans," launched back-to-back hits and reached near double platinum status, and last year's "Unorthodox Jukebox" mirrored its success and is nominated for four Grammy Awards -- including song and record of the year -- to air a week before the Super Bowl. 

And, according to NBC News, unlike Eminem and Kanye West, turning down the gig wasn't a viable option for him. "[W]hat do you say? 'Nah.' What do you say? 'Absolutely. Let's rock,'" he said.  "It was something exciting for me and my [band].  It wasn't too long ago when we were performing in clubs and bars and pubs, and even when I put [my first] album out, (we were) opening acts for a bunch of different artists, living in a van and traveling around and kind of putting in the work and time."