Mobile Google Searches to Show Tweets
Twitter users, rejoice. It's easier than ever now to search for related tweets as Google and Twitter announced Tuesday that tweets would now begin showing up in Google searches.
The search giant and the popular social media outlet have combined to provide users easier access to tweets related to their searches.
"Whether you're interested in the latest from Taylor Swift, news about the #MadMenFinale, or updates on the NBA playoffs, you'll have access to it directly from Google," wrote Ardan Arac, a senior Google product manager, in a blog post. "Let's use NASA as an example -- just ask the Google app about 'NASA Twitter,' and in the search results, you'll see Tweets from @NASA."
At the moment, Google is only making the service available for mobile devices and only through the English Google.com through the Google app for Android and iOS as well as mobile web browsers. Although there is no exact date or confirmation from Google, Twitter revealed in its own blog post that it will eventually be expanding the experience to desktops in the coming months.
Google and Twitter initially solidified the deal back in February as an effort to expand both user bases. Twitter hopes to overturn a recent stagnation in the number of users added. The social media network has over 300 million monthly active users, but has failed to meaningfully add more. Attempts at integrating more ads and other sources of revenue have fallen short, and while Twitter remains a popular and influential tool (even President Obama now finally has his own personal handle) investors have clamored for more growth-inducing strategies.
"By deeply integrating Twitter's real-time content into Google search, we hope you find it easier than ever to explore your interests across both Twitter and Google," reads the official Twitter blog post on the matter.
This isn't Twitter's first foray into a partnership with a search engine. In fact, Google and Twitter had a deal between 2009 and 2011 that allowed tweets to show up during searches, albeit in a more limited capacity. Twitter chose not to renew its deal with Google, instead choosing to team up with Microsoft's Bing search engine, which displays tweets in its results. Google and Twitter have confirmed that no ad revenue would be exchanged between the two companies.
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