Mozilla wants a piece of the smartphone market that is dominated by Apple and Google. The nonprofit organization that created the Firefox browser has already tried by offering $25 smartphones, but CNet reports that Mozilla plans to revamp its mobile software to focus on quality.

Mozilla's Firefox operating system wants to be different. The organization has changed its strategy to a new "Ignite" initiative focused on making phones with compelling features, not just a cheap price tag.

Mozilla is also thinking about allowing Android apps to run in the Firefox OS.

"We will build phones and connected devices that people want to buy because of the experience, not simply the price," Mozilla Chief Executive Chris Beard said in the email to members of the broader community of people involved in Mozilla's projects. "We have not seen sufficient traction for a $25 phone, and we will not pursue all parts of the program." 

Mozilla is having trouble getting noticed in the smartphone market.

In the first quarter of 2015, sales of $96 billion and shipments of 310 million phones, made up the success of the smartphone, according to market research firm GfK. Mozilla is competing with Microsoft, Nokia, Ubuntu and BlackBerry as companies that are trying to offer an alternative to Apple and Google, who have dominated the smartphone market.

Avi Greengart, an analyst with Current Analysis, says that Mozilla is in a tough spot. Greengart says that apps are very important in the mobile market and iOS and Android own the market for apps.

"If you are going to try to play in that world, you need to offer something that is so valuable that people are willing to give up access to the broader ecosystem," he said. "In the mass market, that's basically impossible." 

In 2013, Mozilla launched Firefox OS. It wanted to break open the "walled gardens" that it said iOS and Android users were stuck in. Mozilla also wanted to provide Internet services to millions of people who could not afford a smartphone.

Mozilla wants to focus on the user experience with Firefox OS. It wants to persuade people to buy its phones not just because of price but because of the experience.

But the company might face difficulties trying to get users to switch from the more popilar Android and iOS operating systems. 

The next step for Mozilla is expanding its Firefox OS into more phones and getting more people to use it in hopes of getting them to convert over from iOS or Android.