Fitbit IPO: Fitbit Wants to Raise $754 Million in IPO, Raises Price Target
Fitbit could become the first wearable-focused company to have an initial public offering and now they are raising their price target, according to CNet.
The company, which designs wearable activity trackers, made amendments to its Securities and Exchange Commission filing on Tuesday. They have changed their proposed IPO price range to $17-19 per share, up from $14-16 per share.
Last month was the first time that Fitbit announced its plans to go public. The San Francisco-based company is a leader in the wearable technology business.
Fitbit estimated an $18 IPO price Tuesday and said it plans to make about $373.9 million at that price, planning to sell 22.4 million shares. Fitbit also told the SEC that shareholders plan to sell an additional 12 million shares. All said, the IPO could result in the company making $750 million.
Wearable technology is really popular currently and Fitbit is in competition with several companies creating similar products. Apple created a buzz in the sector by introducing the Apple Watch.
Other companies like Samsung and LG already have these products on the market. Even smaller companies like Jawbone and Pebble are competing for business in the competitive wearable tech market.
Fitbit will hit the New York Stock Exchange with the symbol "FIT" and be one of the first public companies to focus only on wearable tech. The IPO will not be the biggest to hit the stock market, but it will help bring attention to wearable tech.
"It's no longer just a niche category and is appealing to a much wider range of consumers who are not fitness buffs," Wes Henderek, an industry analyst with the NPD Group, said last month of the wearables market.
Fitbit was founded in 2007 and focuses on creating devices that keep track of steps taken, distance traveled, calories burned and more.
According to CNBC, the Fitbit stock could start trading as early as Thursday.
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