In a new pact that builds on a successful partnership last year, Discovery Communications has inked a deal with digital-native Latino video network MiTú for more Latino series for Discovery's Hispanic TV network, as well as digital content online, in both English and Spanish. 

On Tuesday, Discovery Communications announced the deal between the multichannel pay-TV giant and MiTú, a young video network that has grown in a just few years from its roots on YouTube to increasing prominence online, and among media companies looking to reach bicultural, and especially millennial, Latinos.

The development agreement will have MiTú producing content for Discovery's Latino properties both for the big and small screen, along with everything in between.

MiTú will work with Discovery U.S. Hispanic to create long-form series and shorter digital videos, in both English and Spanish. The digital shorts will be multiplatform and customized for each online outlet, be it YouTube, or social media platforms such as Instagram and Facebook -- even including Vine, Pinterest and Periscope.

"We are thrilled to team up with MiTú and build on their incredible success with millennial Latinos in the digital space and bring their widely followed talent to our networks," said Angela Recio Sondon, VP of content for Discovery Networks U.S. Hispanic, in its release.

"This development agreement allows us to jointly super-serve our multi-screen audiences with relatable and high quality content and storytelling," Sondon added, "and offers our clients innovative solutions for branded entertainment stemming from our combined expertise and creativity."

The longer video series developed between the two companies will take MiTú's hip Latino content beyond the Internet to premiere on the TV networks Discovery en Español and Discovery Familia.

"Partnering with such a respected brand as Discovery is a great example of Mitú's ongoing mission to provide our audience with compelling, culturally relevant content wherever they are," said Beatriz Acevedo, President and Co-Founder of Mitú on the deal announced this week. "We develop our digital content based on data and insights and are excited to roll out these new formats featuring Mitú talent that has been previously incubated on our Mitú platform."

Last year, MiTú similarly worked with Discovery to produce two television series for Discovery Familia, Gurús de Belleza and Casa Linda. According to Discovery Communications, the shows were a hit with their target demographics, growing Discovery Familia's female viewership between 18 to 34 years old by 213 percent in their respective timeslots.

Not a surprise, given the goal behind MiTú's founding in 2012. Beatriz Acevedo originally created the network on YouTube to provide entertaining "how-to" content for bilingual, bicultural audiences because Acevedo was dissatisfied with offerings available on traditional media.

"As a bilingual and bicultural U.S. Latina, there are few networks that speak to us in a way that we can identify with. Until now, quality, entertaining content that reflects our way of life has been incredibly difficult to find," wrote Acevedo in the company's announcement of its debut three years ago.

"So we set out to create a global network where Latinos can connect with each other, feel proud, inspired, and properly represented as the cultural and economic force that we are in this country," said Acevedo.

MiTú found plenty of demand. As we previously reported, by the end of 2013, MiTú's mix of original shows and networking savvy had gained the network 45 million unique viewers across the globe, and 200 million views monthly.

It also got the attention of AOL Video, Univision, AMC, and other big media companies looking to tap into the same audience -- a segment of tech savvy, trendsetting consumers who collectively represent over a trillion dollars and counting in buying power in the U.S.