Ted Cruz may not be expecting an endorsement from the New York Times, but the Texas senator's campaign is unhappy with the newspaper's decision to keep his biography off its bestseller list, the Hill reported.

"A Time for Truth," which was published on June 30, sold 11,854 copies during in its first week -- a figure that tops that of 18 out of the 20 titles that appear on the list for the week ending on July 4, Politico detailed. But Cruz's book was snubbed because it did not meet the newspaper's "criteria for inclusion," Times spokesperson Eileen Murphy told the Washington publication.

"We have uniform standards that we apply to our best seller list, which includes an analysis of book sales that goes beyond simply the number of books sold," Murphy noted. "This book didn't meet that standard this week. ... The overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases," she added.

The Cruz campaign, however, complained that the New York Times "does not want people to read the book" and called the newspaper's reasoning "cryptic" and "false," the Hill noted. "The Times is presumably embarrassed by having their obvious partisan bias called out," campaign spokesperson Rick Tyler said in a statement.

"But their response -- alleging 'strategic bulk purchases' -- is a blatant falsehood," Tyler charged. "The evidence is directly to the contrary. In leveling this false charge, the Times has tried to impugn the integrity of Senator Cruz and of his publisher HarperCollins," he added, further challenging the newspaper to "release your so-called 'evidence.'"

Refusing to take sides, meanwhile, the Daily Beast noted that nearly every outlet that maintains a bestseller list uses a different methodology. "The Times slices and dices its list about as finely as anyone," the online magazine's Malcolm Jones wrote.

The paper "takes its role in all this very seriously, which is to say, it knows how important the list is to publishers, and it doesn't like being gamed. ... (So if it) sees that a significant number (of copies) come from one place or a handful of places, the newspaper does not give those sales the same weight it gives sales from other stores and online outlets," Jones explained.