Latin Influence on Super Bowl Snack Food: Besides Billions of Chicken Wings, Americans Also Consume Tons of Guacamole
When it comes to the Super Bowl, Americans are serious about the game, but they are also seriously interested in the food -- especially the chicken wings. But another contender in the Super Bowl snack food arena is guacamole. So will 'guac' ever give wings a run for their money?
According to the National Chicken Council's 2014 Wing Report, 1.25 billion wings will be devoured during Super Bowl XLVIII, as fans watch the Seattle Seahawks and Denver Broncos battle for the Lombardi Trophy, matching the record level of 2012. That is about 20 million more wings than were consumed last year during Super Bowl XLVII.
"To put that into perspective, if 1.25 billion wing segments were laid end to end, they would stretch from CenturyLink Field in Seattle, Washington to MetLife Stadium in East Rutherford, New Jersey (home of Super Bowl XLVIII)... 30 times. That is enough wings to put 572 wings on every seat in all 32 NFL stadiums."
I guess the late Chris Farley was right when he said, "Tommy like wingy!" It turns out "Tommy Boy" wasn't the only one!
Besides consuming colossal amounts of wings, the average fan will take in roughly 1,200 calories during the game. In addition, Dominos and Pizza Hut are also expected to sell 29 million slices of pizza," WalletHub reports.
Adding to the calorie intake of chicken wings and pizza, is delicious guacamole. It's not only Latinos who have a love affair with guacamole -- Americans have embraced guacamole as a signature Super Bowl snack.
"The Hass Avocado Board reports that 104.2 million pounds of fresh avocados will be consumed, mostly as guacamole, in connecting with Sunday's football game. That's a 1202.5 percent increase from the 8 million pounds that were consumed in 2000."
Besides the "rising influence of Hispanic culture on America" with powerful influences that include Supreme Court Justice Sonia Sotomayor and the emergence of Republicans Ted Cruz and Marco Rubio, there are other factors (and also some risks for avocado farmers in Mexico) that contribute to the sales and increasing popularity of guacamole.
"Partly it's the effect of the North American Free Trade Agreement, which, over the ten years from 1993 to 2003, gradually eliminated the tariff on avocados imported to America from Mexico, which had been subject to a tax of 13.2 cents a kilogram," Reason.com points out. "Taxes affect behavior in ways not always widely noticed."
"Partly it's the fruit (or vegetable) of a clever marketing campaign. 'Guacamole and football go hand in hand,' the executive director of the Hass Avocado Board said in one Super Bowl press release, announcing the retention of legendary pro quarterback Joe Montana as a celebrity avocado spokesman."