Jennifer Lawrence Dior Ad Campaign: Hunger Games Catching Fire Actress to Pose Three More Years for Luxury Fashion House
Not only Jennifer Lawrence is all over the Hollywood scenes, but she is also taking over the fashion world -- the Hunger Games: Catching Fire actress is allegedly extending $20 million contract with Dior to pose for three more years.
Lawrence was actually chosen to be the face of the couture brand by Dior's creative executive Raf Simons back in 2012. She appeared in her first ad campaign for the French fashion house in February of 2013. Mostly photographed in black-and-white, the simple and sophisticated shots featured the actress posing with her hair nicely swept back in a low bun with natural, barely-there makeup, only accentuating her lips in a deep red tone. She was favored for her elegant and demure feel, which Dior is known for.
Moreover, Jennifer Lawrence has been on Dior's ad campaigns over the last three years in total, and Simons previously explained why he selected the actress to represent the luxury brand: he said that he was blown away by her "youth and her classic beauty, but also her force of character and the complexity she's capable of embodying at such a young age."
As her fame has risen with the successful The Hunger Games original film and its sequel, the 23-year-old actress has maintained a close relationship with Dior. She often chose the fashion label's gowns for special events and award ceremonies, including the light rose gown that she wore for the Oscars, where she famously fell.
The alleged deal, which is worth between $15 and $20 million, marks Jennifer Lawrence's second collaboration with Dior.