Facebook launched a news feed app called Facebook Paper, featuring a horizontal row of cards where you swipe left or right to move from one card to another. When you click one the card takes up the whole screen and swiping down folds the site back up.

"There is no News Feed, no Timeline, no stream of any kind. The main screen is divided into two squares stacked on top of each other. The top square is a full-bleed photo overlaid with the word 'Facebook' and a headline, in crisp white text. Swiping left or right on the top square moves between customizable 'sections': in addition to your friends' updates, the traditional Facebook content, there are categories such as news, photography, sports, and food," the New Yorker reported.

"Each is reportedly curated by editors at Facebook-real, human editors who pick articles from select publications, and Facebook posts from well-known people, to feature in each section."

A Washington Post reviewer wrote: "Stories are well presented: They're easy to read, clean and simple to navigate with a few swipes. It's even tempting to say Paper could supplant Facebook's normal app. The only notable limitation I found is that you can't sort through the feed by friend group, a feature that most Facebook users probably don't use regularly. But you can post, get notifications and even access your account settings through Paper. It's also ad-free, for now. Of course, Facebook would do well to add support for Android devices, and soon."

Facebook plans to spin off its core features, like messaging, into smaller, standalone apps, rather than bundling every function into a single application (kind of Google Apps). Mark Zuckerberg has recently said, "I definitely think we're at the point where we don't need to keep on only doing real-identity things."