After reports of two possible suicides and extortion schemes resulting from the Ashley Madison data leak, the parent company for the affair website is raising the reward for anyone who helps catch the hackers responsible for releasing the personal information of millions of users.

Avid Life Media, Ashley Madison's parent company, is now offering a $377,000 reward ($500,000 in Canada) to anyone who helps them locate the responsible parties involved in the massive hack, CNet reports.

Hackers going by the name of the Impact Team told Ashley Madison that they had stolen information from over 30 million accounts registered to the site, stating if they did not take their page off the Internet that the data would be released to the public. 

Ashley Madison refused to take the hackers' bribe and kept operating their website. The hackers delivered on their promise and dumped a huge data leak of users' data last week, including names, emails and credit card information.

Users of Ashley Madison relied on their information being confidential, causing embarrassing details to become public. Two suicides in Canada are being linked to the data leak, Toronto police say. There have also been reports of extortion schemes.

If Ashley Madison's reward program works and the hackers are caught, people could gain a greater sense of security when typing personal information into the Internet.

"If people know hacking is not an anonymous crime and they can be caught, there's much more of a deterrent," Jonathan Schmidt, a former prosecutor who is now a criminal defense attorney with Ropes & Gray said.

Cybersecurity experts say hackers could make mistakes like posting pictures or bragging on social media about their successful hacks. 

In recent years, big companies like Target, Home Depot and health insurer Anthem have all had data breaches as hackers are using technology to gain access to computer databases.