If you have ever heard of Facebook, Pandora, and Twitter, then Batanga, a multimedia site, is the organization that combines all three of those social media platforms. While those companies target a diverse audience, Batanga, which was founded in 1999, targets Latin Americans, U.S. Hispanics, and Brazil.

Back in 2007, Venture Beat (VB), one of the best blogs according to The New York Times, stated that Batanga's focus is more expansive. Batanga, according to VB, features radio stations, sports, movies, and lifestyle. It boasts of 4.5 million unique monthly visitors and listeners, and that it streams over 90 million songs and 10 million videos per month.

In December last year, Ulitzer reported that Batanga Media and Warner Music Group made an agreement to launch and grow personalized radio in Latin America, Brazil and Spain. The agreement between the two companies has helped Batanga to reach a wider audience even faster. There is Batanga.com and also the Batanga mobile app. Since the merger, Batanga has had 140 million users per month.

While Batanga's numbers might be boastful, another data company is impressed -- it's comScore validated Campaign Essentials (vCe). They are a major data analytics site, and as of last Wednesday, they just entered into a partnership. ComScore, Inc., is a global leader in digital measurement and analytics, delivering insight on the web, mobile, and TV.

Similarly to Pandora, Batanga is ad-funded, with a preprogrammed streaming service that allows its users unlimited music access, and they can create their own personalized channels.

It is one of the top free music mobile apps for iOS and Android platforms. Just like the Latino market, Batanga continues to thrive and build audiences.